How to Get More Followers on Instagram
Instagram has become one of the most popular social media platforms with over one billion monthly active users. For brands and influencers, having a large and engaged following on Instagram can lead to increased visibility, more sales, and collaborations with other brands.
But how can you gain your first - or next - 1,000 Instagram followers?
Check out these 30 tips:
1. Make your Instagram account visually appealing.
Choose a cohesive theme, use high-quality images, and consider investing in professional photography equipment.
2. Utilize trending hashtags and participate in Instagram challenges.
Join in on current events and holidays and use location-specific hashtags to connect with your target audience.
3. Collaborate with other influencers and brands in your niche.
Reach out to other Instagram users and build relationships with collabs including shoutouts, giveaways, and joint content.
4. Make your account into a business profile.
This allows you to access various insights and analytics that can help you track your reach and engagement.
5. Customize your Instagram for Business profile.
Add your contact information, website, and a clear bio that describes your brand.
6. Designate an experienced content creator.
Find someone who can create high-quality visual content and is knowledgeable about Instagram’s best practices.
7. Follow photography and editing best practices.
Experiment with different styles and themes and find what works for your brand. Consistency is key!
8. Adhere to a regular posting schedule.
Post consistently and at peak times to reach your target audience. Tools like Hootsuite and Later can help schedule and automate posts.
9. Allow outside contributors to curate your content.
Encourage fans to post their own content and tag your account. With their permission, you can then share this content on your own feed or story.
10. Use a consistent, platform-specific brand voice.
Develop a unique voice for your brand that matches the tone of Instagram.
11. Write engaging, shareable captions.
Use fun, conversational language that speaks to your audience and encourages them to engage with your content.
12. Optimize posts with relevant hashtags.
Use relevant hashtags that will help your posts get discovered by new, interested followers.
13. Lean into trending content formats.
Try out new formats like Instagram Reels and IGTV to keep up with current trends.
14. Post content your followers want to see.
Pay attention to which content resonates with your audience by monitoring likes, comments, saves, and shares.
15. Promote your Instagram.
Promote your Instagram account on other social channels by including it in your bio, adding a link to your website, and encouraging followers to share your account with their friends.
16. Engage with users through follows, likes, and comments.
Interact with your followers and other Instagram users by liking, commenting, and following them. This can help boost your visibility and increase engagement.
17. Cross-promote with influencers and brands with similar audiences.
Collaborate with other Instagram users in your niche and take advantage of their audiences by cross-promoting each other’s accounts.
18. Run Instagram contests to encourage engagement.
Offer prizes or giveaways to encourage followers to engage with your content and spread the word about your account.
19. Explore Instagram Stories' interactive features.
Use features like polls, quizzes, and Questions to encourage followers to interact with your content and share it with their friends.
20. Use the Instagram Live feature.
Hosting a live stream can encourage followers to tune in and engage with your content in real-time.
21. Share your profile link on your website and social media channels.
Make it easy for followers to find your Instagram by including a link to your account on your website and other social media channels.
22. Post user-generated content.
Share content created by your followers to show your appreciation and encourage others to create and tag their own content.
23. Diversify your audience to resonate with different types of users.
Expand your reach by diversifying your content and targeting different demographics of Instagram users.
24. Apply for a verification badge.
If you’re eligible, applying for a verified badge can boost your credibility and visibility on Instagram.
25. Create your own filters and badges.
Develop a unique Instagram filter or badge that represents your branding and encourages followers to use it.
26. Tag relevant users.
Tag relevant users in your posts to increase your reach and potentially earn shoutouts or collaborations with them.
27. Post content that's meant to be re-shared.
Create shareable content that encourages followers to repost and tag their friends.
28. Get on the Instagram Explore page.
Maximize your chances of getting featured on the Instagram Explore page by creating high-quality, engaging content that is relevant to your target audience.
29. Share educational content with Instagram carousels.
Create educational or informative content using Instagram carousels, which allow you to share multiple pieces of content in one post.
30. Host an Instagram account takeover.
Invite influencers or other brands to take over your account for a day, helping you reach new audiences and build relationships with other Instagram users.
Quality Over Quantity Still Matters
Remember, gaining new followers on Instagram isn’t just about quantity, but also quality. Focus on building a genuine community and creating valuable content that resonates with your followers. By following these tips, you’ll be well on your way to gaining your first - or next - 1,000 Instagram followers.