15 Testimonial Page Examples You'll Want to Copy

What is a testimonial?

A testimonial is a recommendation, endorsement or review from one of your satisfied customers. It's a powerful marketing tool that can help build trust, reinforce your brand message and convince potential customers to buy from you.

How To Write a Testimonial

When writing a testimonial, there are a few things to keep in mind to make it effective:

Be Authentic

Don't exaggerate or make up facts. Share your honest thoughts and feelings about the product or service.

Keep it Short and Direct

Testimonials that are too long or complicated may lose readers' attention. Keep your testimonial short, focused, and to the point.

Be Specific

Provide details about how the product or service helped you. Explain what problems it solved or what benefits it provided.

Personalize the Testimonial

Share your personal experience and how you felt about the product. This helps readers connect with you and makes the testimonial more relatable.

Make it Conversational

Write your testimonial as if you're talking to a friend. Avoid using formal or technical language that may be hard to understand.

Types of Testimonials

There are many different types of testimonials you can use on your website or social media accounts. Here are some popular options:

1. Quote Testimonials

Short statements from satisfied customers that highlight the product benefits or experience.

2. Video Testimonials

Customers share their experience on camera. These are great for social media and landing pages.

3. Audio Testimonials

Similar to video testimonials, but the customer's voice is recorded instead of being on camera.

4. Case Study Testimonials

A detailed look at how your product or service helped a customer solve their problem.

5. Social Media Testimonials

Screenshots of positive comments or reviews from social media platforms.

6. Customer Interviews Testimonials

A Q&A with a satisfied customer. This provides more context and detail than a quote testimonial.

7. Authority Testimonials

Testimonials from experts in your industry or niche can boost your credibility.

8. Peer Review Testimonials

Testimonials from other businesses or professionals who have used your product or service.

9. Blog Post Testimonials

Testimonials that are turned into blog posts. This can provide more detail and context than a quote or video testimonial.

10. Press Review Testimonials

Reviews from respected publications can provide third-party validation for your product.

Testimonial Design Best Practices

Once you have gathered your testimonials, it's important to design your testimonial page in a way that maximizes their impact. Here are some best practices to follow:

1. Get inspired.

Look at other businesses that have done a great job with their testimonial pages. See what works and what doesn't.

2. Make it visually engaging.

Add images of satisfied customers or your product in use. Use design elements that complement your brand.

3. Make it specific.

Show testimonials for different products, services, or use cases to help potential customers relate to you.

4. Keep it aligned.

Make sure your testimonial page is consistent with your brand identity and messaging.

Testimonial Examples

Here are some real-life examples of businesses that have aced their testimonial game:

Testimonial Page Examples

If you're looking for inspiration for your own testimonial page, here are 15 examples you'll want to copy:

  1. Groove
  2. Buffer
  3. Trello
  4. Expensify
  5. Bear
  6. Airbnb
  7. Asana
  8. Hootsuite
  9. HubSpot
  10. Zendesk
  11. Shopify
  12. Squarespace
  13. Wistia
  14. Kissflow
  15. Intercom

Create a Testimonial Page to Grow Your Customer Base

With these tips and real-life examples, you can create a testimonial page that not only looks great, but also builds trust and convinces potential customers to do business with you. Remember, a good testimonial is worth its weight in gold!