20 Content Marketing Examples That Stand Out in 2023

Content Marketing Examples

1. Spotify Wrapped
2. DuoLingo\'s TikTok
3. Canva\'s Design School
4. Hairstylist Theresa Van Dam\'s TikTok
5. Girl With the Dogs YouTube channel
6. Crunchyroll Collections
7. Chewy\'s educational YouTube
8. Amazon Prime\'s The Anime Club
9. UN Refugee Agency\'s Podcast
10. The Washington Post\'s TikTok
11. Jackson Galaxy\'s YouTube
12. You Suck at Cooking
13. Warby Parker Email marketing
14. Content Marketing Institute\'s Click to Tweet
15. Digital Olympus\'s Expert Roundup
16. Colgate\'s Resource Page
17. Moz\'s Topic Clusters
18. Mailshakes\' Marketing Automation
19. Townsend Security\'s Content Offer
20. Venngage\'s Free Product

Content Marketing Examples

1. Spotify Wrapped Playlists

If you are a Spotify user, you must have already come across the \"Spotify Wrapped\" feature that summarizes your music streaming habits in a fun and interactive way. This is a great example of how a brand can use user data to create personalized and engaging content that resonates with their audience. Spotify Wrapped playlists not only celebrate their users but also showcase the brand's algorithms and technology while keeping the audience entertained.

2. DuoLingo's TikTok Channel

Language learning platform, DuoLingo, is known for its quirky and fun brand personality. To stay relevant with younger audiences, the brand created a TikTok channel that features educational, humorous, and engaging videos related to language learning. This allows the brand to reach a wider audience and showcase their expertise in a fun and engaging way.

3. Canva's Design School

Canva is a graphic design platform aimed at creating visually appealing content. Canva's content marketing strategy, \"Design School\" is a great example of how a brand can create helpful and informative content that showcases their expertise and drives traffic to their website. The brand offers free design courses and tutorials that are comprehensive and easy to follow.

4. Hairstylist Theresa Van Dam's TikTok

Hairstylist, Theresa Van Dam, uses TikTok to showcase her skills and creativity in a visually appealing way. Her videos range from tutorial-style content to aesthetic hair transformations. Brands could learn from Van Dam's example in using social media channels like TikTok to reach wider audiences and showcase their skills and expertise in a visually appealing format.

5. Girl With the Dogs YouTube channel

Girl With the Dogs, a popular YouTube channel, features a dog trainer and her furry companions. Her content is perfect for dog lovers and pet owners, and her engaging personality adds an extra layer of fun to the channel. Brands in the pet industry could learn from her example of using personality-driven content to showcase their expertise and connect with their audience in a fun and engaging way.

6. Crunchyroll Collections

Crunchyroll is a streaming platform focused on Japanese anime and manga. The brand's content marketing strategy, \"Collections\" is a great example of how a brand can use curated content to drive engagement and promote their products and services. The collections are curated by Crunchyroll's staff and feature anime and manga recommendations, making it easier for their audience to find new content to watch.

7. Chewy's educational YouTube channel

Chewy, a pet food and supplies retailer, created an educational YouTube channel focused on pet care and nutrition. The channel features helpful and informative videos that help pet owners make informed decisions about their pet's health. Brands in the health and wellness industry could learn from Chewy's example of using educational content to build authority and trust with their audience.

8. Amazon Prime's The Anime Club

Similar to Crunchyroll's Collections, Amazon Prime's The Anime Club is a great example of using curated content to drive engagement and promote a product or service. The \"Anime Club\" is a dedicated section of Amazon Prime's streaming service that features anime recommendations and in-depth discussions around trending anime shows. Using content marketing to create dedicated sections for specific categories is a great way to make it easier for audiences to find more content they love.

9. UN Refugee Agency's Podcast

UN Refugee Agency's podcast, \"Awakening\", is a great example of how a non-profit organization can use content marketing to raise awareness and support for a cause. The podcast features stories of refugees and their journeys, as well as informative discussions around refugee rights and issues. This is a great example of how a brand can create high-quality and informative content that educates and engages their audience.

10. The Washington Post's TikTok

The Washington Post is one of the most influential newspapers in the world, and their TikTok channel is a great example of how traditional media can use social media to stay relevant and reach younger audiences. Their content ranges from news-related topics to humor and trend-focused videos. Using social media channels like TikTok can help brands connect with younger audiences and showcase their fun and approachable side.

11. Jackson Galaxy's YouTube Channel

Jackson Galaxy is a cat behaviorist and expert, with a popular YouTube channel filled with helpful and informative videos about cats and their behavior. His personality-driven approach and expertise in the field make him a perfect example of how brands can use content marketing to showcase their personality and expertise in a visually appealing format.

12. You Suck at Cooking

\"You Suck at Cooking\" is a hilarious and entertaining YouTube channel that features cooking-related content in a humorous and engaging way. Brands in the food and beverage industry could learn from this example of using personality-driven content to create engaging and memorable campaigns.

13. Warby Parker Email Marketing

Warby Parker, a popular eyewear brand, uses email marketing to showcase their products and services in a visually appealing way. Their emails often feature lifestyle-focused content and showcase their products in fun and creative ways. Brands in the fashion industry could learn from their example of using email marketing as a platform to showcase their products and build personalized relationships with their audience.

14. Content Marketing Institute's Click to Tweet

Content Marketing Institute, a leading authority in content marketing, uses a tool called \"Click to Tweet\" to generate social media traffic and buzz around their content. The tool creates pre-written tweets related to a specific article or topic that readers can easily share on their social media channels. This is a great example of how brands can use tools like Click to Tweet to drive more engagement and social media traffic to their website.

15. Digital Olympus's Expert Roundup

Digital Olympus, a digital marketing agency, regularly conducts expert roundups on various marketing-related topics. These roundups feature insights and tips from industry experts, making them a valuable resource for their audience. Brands in the marketing industry could learn from Digital Olympus's example of creating informative and helpful content that features industry experts.

16. Colgate's Resource Page

Colgate, a dental care brand, created a resource page on their website that features informative and educational articles related to dental health. This is a great way to create high-quality and helpful content that educates and engages their audience while also promoting the brand's products and services.

17. Moz's Topic Clusters

Moz, a leading SEO tool, created a content marketing strategy based on \"Topic Clusters\". This strategy involves creating comprehensive and informative content around specific topics that are relevant to their audience. This is a great way to create high-quality and helpful content that showcases the brand's expertise and keeps the audience engaged and informed.

18. Mailshakes' Marketing Automation

Mailshakes, an email marketing platform, showcases their expertise in the field by creating helpful and informative content around email marketing. Their email campaigns often feature educational content around marketing automation and best practices, making them a valuable resource for their audience.

19. Townsend Security's Content Offer

Townsend Security, a cybersecurity company, offers helpful and informative content related to data privacy and security. Their content offer includes free eBooks and webinars that help their audience stay informed about cybersecurity risks and challenges.

20. Venngage's Free Product

Venngage, a graphic design platform, offers a free product that allows users to easily create infographics and other visual content. This is a great example of how brands can use free products to attract and engage their audience while also promoting their paid products and services.