29 Companies with Catchy Slogans and Taglines: Keys to a Successful Business
What Is a Slogan?
A slogan is a short, memorable phrase or tagline used by a company to promote its brand or products.
What Makes a Great Slogan?
While there’s no one-size-fits-all formula for a great slogan, there are a few key factors that make a slogan successful:
1. It's memorable.
A great slogan is easy to remember and sticks with you long after you've heard or seen it.
2. It includes a key benefit.
A good slogan communicates the key benefits of a company or product in a succinct and memorable way.
3. It differentiates the brand.
The best slogans set a brand apart from its competitors and make it stand out in the hearts and minds of consumers.
4. It imparts positive feelings about the brand.
The most successful slogans make consumers feel good about the product or brand they’re promoting.
Slogan vs. Tagline
Slogans and taglines are often used interchangeably, but there is a difference. A slogan is a short, catchy phrase that represents a brand or product. A tagline is a more specific, focused statement that often communicates a brand’s unique value proposition.
Catchy Business Slogans and Taglines
Here are 29 companies with unforgettable slogans and taglines:
1. VRBO: Where Families Travel Better Together
2. Dollar Shave Club: "Shave Time. Shave Money."
3. MasterCard: "There are some things money can't buy. For everything else, there's MasterCard."
4. M&M: "Melts in Your Mouth, Not in Your Hands"
5. De Beers: "A Diamond is Forever"
6. Meow Mix: "Tastes So Good, Cats Ask for It by Name"
7. The U.S. Marine Corps: "Semper Fi"
8. Allstate: "You're in Good Hands With Allstate"
9. Ronseal: "It Does Exactly What It Says on the Tin."
10. The Mosaic Company: "We Help the World Grow the Food It Needs"
11. Pitney Bowes: "We Power Transactions That Drive Commerce"
Taglines
Here are some of the most memorable taglines:
12. Target: "Expect More. Pay Less."
13. Verizon: “5G Built Right”
14. Nike: "Just Do It"
15. Apple: "Think Different."
16. L'Oréal: "Because You're Worth It"
17. California Milk Processor Board: "Got Milk?"
18. BMW: "Sheer Driving Pleasure"
19. Tesco: "Every Little Helps"
20. Bounty: "The Quicker Picker Upper"
21. Lay's: "Betcha Can't Eat Just One."
22. Audi: "Vorsprung durch technik" ("Advancement Through Technology")
23. Dunkin': "America Runs on Dunkin"
24. McDonald's: "I'm Lovin' It"
25. The New York Times: "All the News That's Fit to Print"
26. General Electric: "Imagination at Work"
27. State Farm: "Like a good neighbor, State Farm is there."
28. Maybelline: "Maybe she's born with it. Maybe it's Maybelline."
29. The U.S. Marine Corps: "The Few. The Proud. The Marines."
A Catchy Slogan and Tagline Will Make a Difference in Your Business.
A memorable slogan or tagline can be a game-changer for your business. Don't underestimate the power of a few well-chosen words to set your brand apart and make a lasting impression on consumers.