Boost Your Ecommerce Business with these 14 Uncommon Types of Charts and Graphs

Data is the backbone of any ecommerce business. To make data-driven decisions, you need to present data in a way that is easily understandable and actionable. This is where charts and graphs come in handy. They help you visualize complex data and identify patterns, trends, and insights that can help you grow your ecommerce business.

Types of Charts and Graphs to Use for Your Data

How to Choose the Right Chart or Graph for Your Data

1. Identify your goals for presenting the data.

Before you select a chart or graph, it's important to identify what you want to achieve with the data presentation. Do you want to compare values, show composition, understand distribution, analyze trends, or explore relationships?

2. Figure out what data you need to achieve your goal.

Once you have identified your goal, you need to figure out what data you need to present to achieve it. This can include quantitative or qualitative data, depending on your objective.

3. Gather your data.

Gather all the relevant data you need to present in your chart or graph. You can use spreadsheets, databases, or other software tools to collect and organize your data.

4. Select the right type of graph or chart.

Once you have collected all the data, it's time to select the right chart or graph to present it. Choose a chart or graph that fits your data type and goal, and that is easy to understand for your target audience.

5 Questions to Ask When Deciding Which Type of Chart to Use

When choosing a chart or graph, ask yourself the following questions:

1. Do you want to compare values?

Use a bar graph or column chart to compare values.

2. Do you want to show the composition of something?

Use a pie chart or stacked bar chart to show the composition of something.

3. Do you want to understand the distribution of your data?

Use a histogram or box plot to understand the distribution of your data.

4. Are you interested in analyzing trends in your data set?

Use a line graph or scatter plot to analyze trends in your data set.

5. Do you want to better understand the relationship between value sets?

Use a dual axis chart or bubble chart to better understand the relationship between value sets.

Different Types of Graphs and Charts for Presenting Data

Here are some of the best chart and graph types you can use to present your ecommerce data:

1. Bar Graph

Bar graphs are great for comparing values between different groups or categories.

2. Column Chart

Column charts are similar to bar graphs but are used for comparing values over time.

3. Line Graph

Line graphs are used to show trends in data over time.

4. Dual Axis Chart

Dual axis charts allow you to plot two different types of data on the same chart.

5. Area Chart

Area charts are similar to line graphs but are used to show the area below the line rather than just the line.

6. Stacked Bar Chart

Stacked bar charts are used to show the composition of different groups or categories over time.

7. Mekko Chart

Mekko charts are a type of stacked bar chart that allows you to vary the height and width of bars according to data values.

8. Pie Chart

Pie charts are used to show the composition of different groups or categories as a percentage of the whole.

9. Scatter Plot Chart

Scatter plot charts are used to show the relationship between two different sets of data.

10. Bubble Chart

Bubble charts are a type of scatter plot chart that adds a third dimension to the data by varying the size of the bubbles according to data values.

11. Waterfall Chart

Waterfall charts are used to show the cumulative effect of positive and negative values on a starting value.

12. Funnel Chart

Funnel charts are used to show the different stages in a process and how many items move from one stage to the next.

13. Bullet Graph

Bullet graphs are used to show a single metric's performance against a target or historical average.

14. Heat Map

Heat maps are used to show the density of data in a two-dimensional space by using colors and shading to represent intensity.

Put These New Types of Charts and Graphs Into Action

Now that you have a better understanding of the different types of charts and graphs available, you can start experimenting with them to present your ecommerce data in a more effective and engaging way. Choose the chart or graph that best fits your data type and objective, and use it to gain insights into your business that can help you drive growth and success.