Design 101: Understanding Asymmetrical and Symmetrical Balance in eCommerce

As an eCommerce expert, you know that website design is an essential element of success. Your audience is far more likely to engage and convert if their first impression is positive. This is where the concept of balance in design comes into play. Two primary types of balance in design are asymmetrical and symmetrical. In this post, we'll discuss the difference between the two and how you can use them to improve your eCommerce website.

The Definition of Symmetrical Balance

Symmetrical balance in design refers to a layout in which elements are evenly distributed on either side of a central point. This means that both sides of the design mirror each other, creating a sense of proportion and equilibrium. Symmetrical balance is pleasing to the eye and creates a sense of order, which can be especially useful in web design. When you think of a symmetrical design, think of a building or a logo that is the same on both sides.

The Definition of Asymmetrical Balance

Asymmetrical balance in design refers to a layout in which elements are not evenly distributed but are still arranged in a way that is visually balanced. This balance is achieved by using different elements such as color, shape, texture, or size to create a harmonious composition. An asymmetrical design can be more dynamic and creative than a symmetrical design, as it allows for more freedom and flexibility. Asymmetrical designs are often used for branding, advertising, and modern websites that aim to be unique and stand out from the crowd.

Asymmetrical vs. symmetrical balance

• Visual appeal: Symmetrical designs often give off a more traditional and predictable look, while asymmetrical designs offer more opportunities for creativity and surprise.
• User experience: Symmetrical designs can be calming and easy to navigate, while asymmetrical designs can be more engaging and interactive.
• Branding: Symmetrical designs are often used for more formal brands and businesses, while asymmetrical designs are used for more modern and dynamic brands and businesses.

Whichever design style you choose, make sure it aligns with your brand and the message you want to convey. Strive to achieve visual balance in your eCommerce website design, as this is essential to improving user experience and ultimately driving sales. An eCommerce website that looks balanced and professional will likely leave a lasting impression on your visitors and increase the chances of conversion.