How to Choose Between 'Best Regards' and 'Kind Regards' When Emailing Customers

When to Use 'Best Regards'

If you're wondering when to use 'Best Regards' in an email to a customer, the answer is fairly straightforward. 'Best regards' is a formal way to conclude an email with someone you don't know personally or professionally. This ending is a great choice for your first email with a potential customer, as it implies a polite, distant tone that your recipient will appreciate. 'Best regards' shows that you're respectful and appreciative of the time someone has taken to read your email, without being too familiar.

'Best Regards' Alternatives

If you're looking for other ways to say 'Best Regards' that are similarly polite and formal, try 'Yours Truly', 'Sincerely', or 'Respectfully'. These sign-offs express gratitude and professionalism without being too informal or cold.

'Kind Regards'

'Kind Regards' is a softer, warmer way to end an email, making it a better choice for follow-up emails or emails to established customers. This ending implies a more personal connection between you and the recipient, making it a great way to maintain relationships with your customers. When you want to get a little more familiar with someone, 'Kind Regards' is a solid choice that won't feel too stuffy or formal.

'Kind Regards' Alternatives

If you want to mix things up and try other ways to end an email with a friendly tone, use 'Warm Regards', 'All the Best', or 'Take Care'. These options are a bit different from 'Kind Regards', but they all share the same warm, friendly tone.

'Kind Regards' vs. 'Warm Regards'

What's the difference between 'Kind Regards' and 'Warm Regards'? While they're similar in tone, 'Warm Regards' implies a bit more enthusiasm or excitement than 'Kind Regards'. As a result, 'Warm Regards' might be a better choice for emails where you're particularly excited about something, like sharing a new product with a customer. 'Kind Regards', on the other hand, is a more balanced choice that works well for most situations where you want to be friendly and polite.

When in Doubt, Match the Customer's Tone

The most important thing to remember when choosing between 'Best Regards' and 'Kind Regards' is to match the tone of your customer. If you're communicating with someone who is formal and respectful, use 'Best Regards' to show that you're taking them seriously. If you're communicating with someone who is more informal, you can use 'Kind Regards' to match their tone and create a sense of warmth and familiarity.