How to Get More Followers on Pinterest

How to Get More Followers on Pinterest

1. Use a Pinterest business account.

By using a business account, you'll have access to valuable analytics tools and advertising options, as well as the ability to create Rich Pins.

2. Optimize your username and Pinterest bio.

Use keywords in your username and bio to make it easy for people to find and understand your brand. Include a call-to-action (CTA) in your bio to encourage people to follow you.

3. Post Idea Pins.

Idea Pins are Pinterest's newest and most engaging format. Use them to showcase your brand's creativity and personality, and provide helpful tips and advice to your followers.

4. Include text on your Idea Pins.

Adding text to your Idea Pins makes them more searchable and shareable. Use clear, concise language and include relevant keywords.

5. Focus on a specific audience.

Identify your target audience and create content specifically for them. This will help you build a loyal following and increase engagement on your Pins.

6. Post original images.

Avoid using stock images and create your own visuals instead. This will help your brand stand out and establish a unique visual identity on Pinterest.

7. Include relevant topic tags to increase video reach.

Like Instagram hashtags, topic tags help increase the discoverability of your content. Use relevant tags on your videos to reach a wider audience.

8. Create a cohesive brand for recognition on the platform.

Use consistent branding elements throughout your Pinterest account, including colors, fonts, and imagery. This will make your brand more recognizable and memorable.

9. Post infographics to promote proprietary data for your company.

Infographics are a highly shareable format on Pinterest and are perfect for promoting proprietary data or research. Use clear, easy-to-understand visuals and include your brand's logo and website.

10. Use keywords in your board names and pin descriptions.

Like with your bio and username, include relevant keywords in your board names and pin descriptions to increase their searchability and reach.

11. Include relevant keywords in your Pinterest name, too.

Your Pinterest name is searchable, so be sure to include relevant keywords in it as well.

12. Use Pinterest Trends to plan your content.

Pinterest Trends is a great tool for discovering what's popular on the platform and using that information to plan your content. Use it to inform your keyword and content strategy.

13. Share new content weekly.

Consistency is key on Pinterest, so make sure you're sharing new content at least once a week. This will keep your followers engaged and increase the likelihood of your Pins being seen.

14. Be active and engaged on Pinterest.

Engage with other users by commenting on and sharing their content. This will help build relationships and increase visibility for your brand.

15. Follow other users.

Follow other users in your niche to build relationships and increase your visibility on the platform.

16. Add a Pinterest follow button to your newsletter or website.

Make it easy for people to follow you on Pinterest by including a follow button in your email newsletter and on your website.

17. Use Pinterest sections to organize your boards.

Pinterest sections allow you to group together related boards, making it easier for users to navigate your content and find what they're looking for.

18. Promote your pins.

Like with other social media platforms, promoting your Pins can help increase their reach and engagement. Use Pinterest's advertising tools to get your content in front of a targeted audience.

19. A/B test your pins to see what works.

Experiment with different visuals, copy, and CTAs to see what resonates best with your audience. Use A/B testing to refine your approach and increase engagement.

20. Use Pinterest’s free shopping tools.

Pinterest offers several free tools for ecommerce businesses, including product Pins and a Shop tab. Use these tools to increase visibility for your products and drive sales.

21. Join the verified merchant program.

The verified merchant program is open to select businesses and allows you to showcase your products and connect with potential customers directly on Pinterest.

22. Apply for Rich Pins.

Rich Pins provide extra information and context about your content, including article headlines, product prices, and recipe ingredients. Apply for them to increase engagement and improve the user experience.

23. Re-pin older content.

Don't let your older content go to waste. Re-pin it periodically to surface it to new audiences and increase engagement.

24. Claim your website on Pinterest.

Claiming your website on Pinterest allows you to track analytics and access additional features like the Pinterest tag.

25. Schedule your pins.

Use a scheduling tool like Hootsuite or Tailwind to ensure you're sharing content consistently and at the optimal times for your audience.

Reasons to Avoid Buying Pinterest Followers

1. It's against Pinterest guidelines.

Buying followers goes against Pinterest's Community Guidelines and can result in your account being flagged or even suspended.

2. You'll tank your engagement (and overall performance, too).

Buying followers may boost your follower count, but it won't increase engagement rates or drive ROI. In fact, fake followers can actually decrease your engagement rates and harm your overall performance on the platform.

3. Buying followers doesn't result in ROI.

Last but not least, buying followers won't result in a positive ROI for your business. Instead, focus on building an organic following through quality content, engagement, and smart targeting.

How to Remove More Followers on Pinterest

If you're looking to remove followers on Pinterest, you can do so by navigating to their profile, clicking on the three dots in the top right corner, and selecting 'Block' or 'Remove Follower.' Keep in mind that removing followers can have a negative impact on your account's engagement metrics, so it's best to only remove followers if they're spammy or problematic in some way.