Mastering Keyword Research for SEO: A Guide for Ecommerce Businesses
What is keyword research?
Keyword research is the process of identifying and analyzing the keywords and phrases that people use to search for products or services related to your business. It involves understanding what your target audience is searching for and using that information to optimize your website for search engines.
Why is keyword research important?
Marketing Trend Insight
Keyword research can provide valuable insight into current trends and customer behavior, helping you to better understand your target audience and their search habits.
Traffic Growth
By optimizing your website for the right keywords and phrases, you can drive more traffic to your site and increase your visibility in search engine results pages (SERPs).
Customer Acquisition
Effective keyword research can help boost your customer acquisition efforts by putting your website in front of the right people at the right time.
Elements of Keyword Research
1. Relevance
The keywords you choose should be highly relevant to your business and the products or services you offer. They should accurately reflect what your target audience is searching for.
2. Authority
Choosing keywords that align with your brand’s authority and unique selling proposition (USP) can help differentiate you from your competitors.
3. Volume
The volume of searches for a particular keyword can vary widely, and it’s important to choose keywords that have a sufficient amount of search volume to be effective.
How to Research Keywords for Your SEO Strategy
Step 1: Make a list of important, relevant topics based on what you know about your business.
Start by brainstorming a list of topics that are important to your business and the products or services you offer. These could include industry trends, customer pain points, or frequently asked questions.
Step 2: Fill in those topic buckets with keywords.
Using keyword research tools like Google Keyword Planner or SEMrush, start filling in each topic bucket with related keywords and phrases.
Step 3: Understand How Intent Affects Keyword Research and Analyze Accordingly.
Consider the intent behind each keyword and identify whether it aligns with the stage of the buyer’s journey your target audience is in.
Step 4: Research related search terms.
Utilize tools like Google Autocomplete and “related searches” to find additional keyword ideas and expand your list.
Step 5: Use keyword research tools to your advantage.
Tools like Google Keyword Planner, SEMrush, Ahrefs, and Moz can provide valuable data on the search volume, difficulty, and competition of various keywords and phrases.
How to Find and Choose Keywords for Your Website
Step 1. Use Google Keyword Planner to cut down your keyword list.
Filter your keyword list using Google Keyword Planner to identify the keywords that have the best balance of search volume and competition for your ecommerce website
Step 2: Prioritize low-hanging fruit.
Focus on keywords that have a lower level of competition first to start driving traffic and building momentum for your website.
Step 3: Check the monthly search volume (MSV) for keywords you’ve chosen.
Aim to choose keywords that have a balance of high search volume and low competition, which can help you rank higher in SERPs.
Step 4: Factor in SERP features as you choose keywords.
Consider features like featured snippets and knowledge graphs for certain keywords when choosing which ones to target.
Step 5: Check for a mix of head terms and long-tail keywords in each bucket.
Aim to have a mix of highly-targeted and more general keywords in each topic bucket to improve your overall online visibility.
Step 6: See how competitors are ranking for these keywords.
Use competitor analysis tools to identify which keywords your competitors are ranking for and to uncover opportunities to stand out in search results.
Best Keywords for SEO
The best keywords for SEO are those that are highly relevant, have a good balance of search volume and competition, and accurately reflect the intent of your target audience.
And You’ve Got the Right Keywords for Your Website SEO
By conducting effective keyword research and choosing the right keywords for your ecommerce website, you can improve your SEO, drive more traffic to your site, and boost your customer acquisition efforts. Take the time to research and analyze your target audience’s search habits and behavior, and use that information to optimize your website for search engines.