Unlocking Insights: 28 Questionnaire Examples, Questions, & Templates to Survey Your Clients

Questionnaire Definition

A questionnaire is a research instrument that consists of a series of questions for the purpose of gathering data from participants. These questions can be used to gather input on various aspects of your business, such as customer satisfaction, engagement, and preferences.

What makes a good questionnaire?

A good questionnaire is one that is well-defined, organized, and easy for participants to understand. It should be carefully crafted to elicit accurate responses that provide valuable insights into your business.

In-Depth Interviews vs. Questionnaire

An in-depth interview involves conducting a one-on-one conversation with a participant to gather data. This approach allows for more detailed responses but can be time-consuming and labor-intensive. A questionnaire, on the other hand, can be administered to a large number of participants in a relatively short period of time.

Survey vs. Questionnaire

A survey is a broader research instrument that can include questionnaires as well as other methods, such as focus groups or observational studies. Surveys are often used to gather feedback from a larger group of participants on a variety of topics, whereas questionnaires are typically more focused.

What makes a good survey question?

1. A Goal in Mind

Each question should be designed with a specific goal in mind, such as gathering feedback on a particular product or service.

2. Clear and Distinct Answers and Questions

The language used in questions and answers should be clear, concise, and easy to understand to ensure accurate responses.

3. Separate questions

Each question should be separate from one another to avoid bias and enable participants to focus

Questionnaire Templates

1. Free HubSpot Questionnaire Template

HubSpot provides a customizable questionnaire template that covers a range of topics, including customer satisfaction, event feedback, and website experience feedback.

2. Client Questionnaire Template

This questionnaire template focuses on gathering feedback from clients on their experience with your company's products or services.

3. Website Questionnaire Template

This questionnaire template is designed to help you assess the effectiveness of your website and gather feedback to guide future improvements.

4. Customer Satisfaction Questionnaire Template

Designed specifically to measure customer satisfaction, this questionnaire template includes questions on everything from product quality to customer service.

5. Customer Effort Score Questionnaire Template

This questionnaire template is designed to measure the ease of the customer experience when interacting with your business.

6. Demographic Questionnaire Template

This questionnaire template gathers demographic information about your participants to help you better understand your target audience.

Good Survey Questions

Some examples of effective survey questions include:

1. 'What is your favorite product?'

2. 'Why did you purchase this product?'

3. 'How satisfied are you with [product]?'

4. 'Would you recommend [product] to a friend?'

5. 'Would you recommend [company name] to a friend?'

6. 'If you could change one thing about [product], what would it be?'

8. 'Did [product] help you accomplish your goal?'

9. 'How would you feel if we did not offer this product, feature, or service?'

10. 'If you couldn't use your favorite product from us, what would you miss the most about it?'

11. 'What word best describes your experience using our product?'

12. 'What's the primary reason for canceling your account?'

13. 'How satisfied are you with our customer support?'

14. 'Did we answer all of your questions and concerns?'

15. 'How can we be more helpful?'

16. 'What additional features would you like to see in this product?'

17. 'Are we meeting your expectations?'

18. 'How satisfied are you with your experience?'

4 Questionnaire Examples

There are several types of questionnaires that are commonly used to gather data about customers and a business. Some examples include:

1. Customer Satisfaction Questions

These questions are designed to measure customer satisfaction with your business, including product quality, customer service, and overall experience.

2. Customer Effort Score (CES) Questions

These questions measure the ease of a customer's experience when interacting with your business, including the purchase process and customer service.

3. Psychographic Questions

These questions gather data on the personality traits, values, interests, and attitudes held by your target audience to help you better understand their needs and preferences.

4. Demographic Questions

These questions gather data on the personal characteristics of your target audience, such as age, gender, and income, to help you tailor your products and services more effectively.

Questionnaire Design

Questionnaire Length

A questionnaire should be long enough to gather the necessary data without overwhelming participants with too many questions.

Questionnaire Presentation

Questionnaires should be visually appealing and easy to read to ensure participants stay engaged throughout the process.

Question Progression

The questions should be presented in a logical sequence, with similar questions grouped together to help participants complete the process more efficiently.

Questionnaire Goal

Each question should be designed with a specific goal in mind, and the questionnaire as a whole should be designed to elicit accurate, valuable responses.

Questionnaire Terminology

The language used in the questionnaire should be clear and concise, with terminology that is familiar to the target audience.

How to Make a Questionnaire

1. Use questionnaire templates.

2. Know your question types.

3. Keep it brief, when possible.

4. Choose a simple visual design.

5. Use a clear research process.

6. Create questions with straightforward, unbiased language.

7. Ask only the most important questions.

8. Ask one question at a time.

9. Order your questions logically.

10. Consider your target audience.

11. Test your questionnaire.

How Questionnaires Can Benefit Your Customer Service Strategy

Questionnaires can provide invaluable insights into your business, from identifying areas for improvement to keeping up with customer needs and preferences. By using effective questionnaires, you can tailor your customer service strategy to better meet the needs of your target audience and build stronger, more loyal relationships with your customers.