Collab posts on Instagram are feed or reel posts that are created in collaboration with another user. The co-authors work together to create content that reflects both of their interests and brands. Collaboration on Instagram can help users reach new audiences, build partnerships, grow their following, and promote their products or services.
Why use an Instagram Collab post?
Collaborating with another user on Instagram can help you expand your reach and increase engagement. By collaborating with a creator or brand that has a similar audience, you can tap into their followers and attract new eyes to your content. Additionally, collab posts are a fantastic way to showcase your creativity, skills, and brand personality.
How to Create an Instagram Collab Post
Here are the steps to follow to create a collab post on Instagram:
Click the “+” sign to create a new feed or Reel post.
To begin, open the Instagram app and click the "+" sign at the bottom of the screen. You can choose to create either a feed or Reel post, depending on your preference.
Create a feed post or Reel then tap “Next.”
Click on either "Feed" or "Reel" and start creating your content. Film your video or snap your photo and get creative. Don’t forget, the key to a great post is high-quality content that highlights your brand or products!
Once the editing is done, tap “Tag People.”
When your content is ready, click "Next." On the next screen, you'll see an option to "Tag People." Click this option to tag your collaborator.
Tap on “Invite collaborator.”
Next, tap on the “Invite Collaborator” button. This will allow you to search for your collaborator.
Search for the collaborator’s account and add them.
Start typing the collaborator’s username into the search bar or select from a list of suggested accounts. Once you find them, click on their name to add them to the post.
Wait for them to accept. Once they do, the post will be shared with their followers and they’ll be listed as co-author.
Your collaborator will receive a notification that you've invited them to collaborate on a post. They'll need to accept before the post can go live. Once they accept, your post will be shared with their followers and they'll be listed as a co-author.
Tips for Making Instagram Collab Posts
Here are some expert tips that can help you to create effective and engaging Instagram collab posts:
1. Choose the right collaborator. It’s important to choose a collaborator who resonates with your brand, or whose brand complements yours. Their followers must be interested in your products or services.
2. Follow a content strategy. Develop a content strategy before you begin collaborating; ensure that your post aligns with both your branding and collaborator's branding.
3. Be consistent with branding. Use similar color schemes, fonts, and filters to ensure your post is visually appealing.
4. Understand your audience. You should have an understanding of your collaborator's followers and what type of content they engage with the most. This will help you to create a relevant and interesting post.
5. Set goals and objectives. Ensure that you and your collaborator are on the same page regarding this collaboration’s goals. What do you want to achieve? This could be increased sales, brand awareness, or follower count.
Follow this guide, and you'll be able to create Instagram collab posts that can help you reach more audiences, build strong partnerships and grow your business effectively.