What is Internet/Online Marketing?
What is Internet/Online Marketing?
Internet marketing, also known as online marketing, is the process of promoting a brand, product, or service using various digital channels or platforms. This can include social media, search engines, email, websites, and more.
Types of Internet Marketing
- Social media marketing
- Search engine optimization (SEO)
- Pay-per-click (PPC) advertising
- Email marketing
- Content marketing
- Affiliate marketing
- Influencer marketing
What's the role of internet marketing?
The main role of internet marketing is to increase brand awareness, generate leads, drive website traffic, and ultimately increase sales. It requires a strategic approach and a deep understanding of your target audience.
Internet Marketing vs. Content Marketing
While internet marketing and content marketing both fall under the umbrella of digital marketing, they are not the same thing. Internet marketing is focused on promoting products or services through digital channels, while content marketing is about creating valuable and relevant content that attracts and engages the target audience.
Internet Marketing Strategy
Here are some unique and effective online marketing strategies:
1. Lean into short-form video content.
Create videos that are easy to consume and share on social media platforms like Instagram and TikTok.
2. Post videos on YouTube or other social networks.
YouTube is the second largest search engine, so posting videos on this platform can greatly increase your online presence.
3. Keep TikTok in mind.
TikTok has become increasingly popular, especially among younger generations. Consider using this platform to reach a new audience.
4. Find influencers to work with your brand.
Influencer marketing can help your brand reach new audiences through partnerships with social media influencers.
5. Humanize your brand using brand values.
Brand values are what your business stands for. By highlighting your brand values, you can make your brand more relatable and appealing to your target audience.
6. Repurpose content across various channels.
Repurpose high-quality content across multiple channels like blog posts, videos, and social media posts.
7. Invest in Permanent Social Media Content.
Create social media content that doesn't expire and can be accessed anytime. This can include tutorials, how-to guides, and educational content.
8. Design a user-friendly website.
A user-friendly website is essential for creating a positive user experience. This includes easy navigation, fast loading times, and a responsive design.
9. Optimize your site for search engines.
SEO is crucial for increasing website traffic and improving search engine rankings. This includes using relevant keywords, optimizing meta descriptions, and building backlinks.
10. Use email marketing or opt-in email campaigns.
Email marketing is a highly effective way to build relationships with your customers and increase sales. This includes sending newsletters, promotional offers, and personalized emails.
11. Write online press releases.
Online press releases can help increase brand awareness and attract media attention. This includes announcing new products or services, and sharing company news.
12. Create a blog.
A blog is a great way to create valuable content that attracts and engages your target audience. This can help build brand credibility and establish your business as a leader in your industry.
13. Develop social media contests and campaigns.
Social media contests and campaigns can increase engagement and drive brand awareness. This includes creating photo contests, giveaways, and other interactive campaigns.
14. Leverage pay-per-click advertising.
PPC advertising is a highly effective way to drive website traffic and increase sales. This includes using Google Ads, Facebook Ads, and other paid advertising platforms.
15. Optimize your site for conversions.
Conversion optimization is about increasing the percentage of website visitors who take a desired action, such as making a purchase or signing up for a newsletter. This can include improving website design and usability, and using effective call-to-actions.
16. Create a Facebook group.
Facebook groups can help build a community around your brand and increase engagement. This can include creating a group for your customers, or for people interested in your industry.
How to Do Online Marketing
Here are some tips for effective online marketing:
1. Repurpose your high-quality content across multiple channels.
Repurposing content can save time and increase engagement. Use existing content to create blog posts, social media posts, and videos.
2. Lean into permanent social media content that doesn’t have a time limit.
Create content that is evergreen and can be accessed anytime. This includes tutorials, how-to guides, and educational content.
3. Choose the right keywords and optimize your site for search.
Use relevant keywords and optimize your website for search engines. This can help increase website traffic and improve search engine rankings.
4. Create a mobile-optimized site.
Most internet users access the web through their mobile devices, so it's important to have a mobile-optimized website. This includes using a responsive design and optimizing loading times.
5. Publish blog posts regularly.
Regularly publishing blog posts can help increase website traffic, improve search engine rankings, and build brand credibility.
6. Conduct email marketing campaigns.
Email marketing can help build relationships with your customers and increase sales. This includes sending newsletters, promotional offers, and personalized emails.
7. Encourage conversation on social media accounts.
Engage with your audience on social media by responding to comments and fostering conversations. This can help increase engagement and build brand loyalty.
8. Publish online press releases.
Online press releases can help increase brand awareness and attract media attention. This includes announcing new products or services, and sharing company news.
9. Cultivate paid social media campaigns.
Paid social media campaigns can help increase brand awareness and drive website traffic. This includes using Facebook Ads, Instagram Ads, and other paid advertising platforms.
10. Leverage pay-per-click advertising for competitive keywords.
PPC advertising can be highly effective for driving website traffic and increasing sales. Focus on bidding on competitive keywords to maximize your ROI.
11. Post videos on YouTube or other social channels.
Video content is highly engaging and can help increase website traffic and brand awareness. Post videos on YouTube, Instagram, and Facebook.
12. Work with micro-influencers to reach new audiences.
Influencer marketing can be highly effective for reaching new audiences. Consider working with micro-influencers to get the most value for your money.
Online Marketing Examples
Here are some successful online marketing campaigns:
1. Social Media: HubSpot’s “Set Sail With HubSpot CRM” Campaign with Kathryn Hahn
This social media campaign used influencer marketing to reach a new audience and promote their CRM software.
2. Social Media: Under Armour's "I Will What I Want" Campaign
This social media campaign focused on empowering women and promoting their athletic wear line.
3. Email: JetBlue
JetBlue uses email campaigns to promote flight deals and attract new customers.
4. SEO: Brian Dean's YouTube strategy
This SEO strategy focuses on using YouTube to drive website traffic and improve search engine rankings.
5. Web Design: AccessAble
AccessAble uses a user-friendly website design to make their accessibility information easy to find and navigate.
More Internet Marketing Examples:
For more examples of successful internet marketing campaigns, visit our website.
Top Online Marketing Tools
Here are some essential tools for online marketing:
- Google Analytics
- SEMrush
- Hootsuite
- Mailchimp
- Canva
The Best Strategies Add Value
The best internet marketing strategies focus on adding value to the target audience. By creating valuable content, engaging with your audience, and maintaining a strong online presence, you can build a loyal customer base and increase your business's success.