The Ultimate Guide to Creating Successful Marketing Campaigns
What's a marketing campaign?A marketing campaign is a strategic effort to promote a product or service through various channels such as emails, social media, advertising, events and more. The main goa ...
The 9 Goals to Consider When Creating a Unique Ecommerce Marketing Strategy
Creating a solid marketing strategy is key to success in the ecommerce world. Without clear goals, it's easy to get lost in the sea of competition and fail to make an impact in your industry. That ...
The 16 Best Marketing Automation Tools Available to You
Marketing automation tools can make a huge difference in how your small business approaches marketing and sales activities. These tools can help you automate tasks and workflows to streamline your pro ...
The Ultimate Guide to Instagram Hashtags for 2022
As social media continues to dominate the marketing world, Instagram has proven to be a powerful platform for businesses to connect with their audiences. One of the most effective ways to boost your I ...
What is Bounce Rate? (And How Can I Fix Mine?)
What is Bounce Rate? Bounce rate is a metric that measures the percentage of visitors who land on your website and leave without interacting with it further. In other words, they "bounce" away fr ...
How to Master Site Search Using Google in 3 Steps [+ Example]
Searching for a specific content on a website can be frustrating if you don’t know where to look. But did you know that you can use Google to search for a particular content within a website? This fea ...
Elevate Your Ecommerce Game with a Killer Creative Brief
Have you ever wasted countless hours and resources on a project only to have it fall short of your expectations? One key component that businesses often overlook is the importance of a comprehensive c ...
Catch More Clicks with Catchy Subject Lines
Are you struggling to come up with the perfect email subject line? You're not alone. Crafting a subject line that grabs attention and entices subscribers to open your email is no easy feat. But fear n ...
A Beginner's Guide to SSL: What It is & Why It Makes Your Website More Secure
As an ecommerce business owner, you're no doubt aware of the importance of online security. One essential way to keep your site and your customers safe is through the use of SSL certificates. In this ...
20 Creative 'Meet the Team' Pages to Inspire Your Ecommerce Site
If you're looking to add a human touch to your ecommerce site, a 'Meet the Team' page can be a great way to do it. Not only does it showcase the faces behind your brand, but it also helps establish tr ...