12 Elevator Pitch Examples to Inspire Your Own [+Templates] – Expert Ecommerce Advice
What is an elevator pitch?
An elevator pitch is a short, persuasive speech that aims to grab the listener's attention and make them interested in your product or service. The pitch is so named because it should be short enough to deliver in the course of an elevator ride.
How long should an elevator pitch be?
Your pitch should be no longer than 30 seconds. This is the ideal length to get your message across while keeping your listener engaged in the conversation.
How to Write an Elevator Pitch
2. Introduce yourself.
Your introduction should be simple and straightforward. State your name and your role within the company.
3. State your company’s mission.
Explain what your company does in one sentence or less. This will help your listener understand the purpose of your pitch.
4. Explain the company value proposition.
Highlight the core benefits of your product or service. This should be a sentence or two that clearly explains why your solution is better than anything else on the market.
5. Grab their attention with a hook.
Try to include a hook that grabs your listener's attention and makes them want to know more. This could be a surprising fact or statistic, a problem you are solving, or an intriguing question.
6. Read and edit the pitch.
Once you have written your pitch, read it out loud and edit it for clarity and brevity. Your pitch should be easy to say and easy to understand.
Elevator Pitch Templates
Use these templates as inspiration for your own elevator pitch:
30 Second Elevator Pitch Examples
1. An Attention-Grabbing Question
1. Do you ever find yourself struggling to keep your home organized? Our new home organization software can help.
2. The Credibility Boost
2. Our company has been featured in the Wall Street Journal and Forbes for our innovative approach to investment management.
3. The Surprise Ending
3. Our all-natural, plant-based cleaning products are so effective, you won't even miss your old chemical cleaner.
4. An Outlandish Stat
4. Did you know that over 85% of Americans suffer from back pain? Our ergonomic office chairs can help reduce discomfort and increase productivity.
5. The Short and Sweet
5. Our customizable meal delivery service can save you time and money while improving your health.
6. A Customer Story
6. One of our clients increased their monthly revenue by 50% after implementing our SEO services.
7. The Reality Check
7. Many businesses fail within their first year due to poor financial planning. Our financial consulting services can help you avoid this common pitfall.
8. The Joke
8. Our new online shopping platform is so easy to use, even your grandmother could do it.
9. The Emotional Appeal
9. Our crisis counseling services can help you through any difficult situation, no matter how hopeless it may seem.
10. The One-Liner
10. Make your home more beautiful with our affordable home decor solutions.
11. The Mutual Connection
11. I noticed we both share a passion for sustainability. Our eco-friendly clothing line is the perfect fit for you.
12. The Advisor
12. As a business consultant with over 10 years of experience, I can help you identify inefficiencies and streamline your operations for maximum profitability.
What Not to Do in an Elevator Pitch
1. Don’t ramble.
Aim for clear and concise language. Use short sentences and only include pertinent information.
2. Don’t use too much jargon.
Remember, your listener may not be familiar with your industry-specific language. Keep it simple and easy to understand.
3. Don’t insert your prospect’s personal information.
Your listener may feel uncomfortable if you bring up personal details without their consent. Stick to general, non-invasive language.
4. Don’t under-emphasize the problem you’re solving.
Make sure to emphasize the importance of the problem you are solving. Explain why your solution is valuable and unique.
Elevator Speech Best Practices
1. Keep it brief.
Remember, you only have 30 seconds to make an impression. Make every second count.
2. Practice multiple times beforehand.
Practice saying your pitch out loud until it feels natural and confident.
3. Come prepared with additional materials.
Bring business cards or a one-page overview of your product or service.
4. Be positive and enthusiastic.
Your pitch should be delivered with confidence and energy.
5. Vary the tone of your voice.
Varying your tone of voice and pacing can help keep your listener engaged and interested.
Reel in Clients with an Effective Elevator Pitch
With these tips and tricks, you'll be well on your way to crafting a captivating elevator pitch that's sure to catch the attention of anyone you meet. Congratulations on taking the first step toward building a successful business!