30 Brilliant Marketing Email Campaign Examples + How to Execute Your Own Campaigns
As an ecommerce expert, I know that email marketing campaigns can be a powerful tool for driving traffic, increasing awareness, nurturing leads, and generating revenue. But, where do you start? In this article, we will cover everything you need to know about email marketing campaigns, including examples of successful campaigns and a step-by-step guide for executing your own.
What is an Email Marketing Campaign?
An email marketing campaign is a series of emails that are sent to a specific audience with the goal of achieving a specific objective. The objective could be to drive traffic to a website, increase brand awareness, nurture leads, or generate revenue.
Effective Email Marketing Campaigns
There are several types of email marketing campaigns, but the most effective campaigns fall into one of the following categories:
1. Traffic Generation Email Marketing Campaigns
These campaigns are designed to attract visitors to your website or landing page. They typically include a call-to-action (CTA) that encourages the recipient to click through to your site.
2. Awareness Email Marketing Campaigns
These campaigns are focused on building brand awareness and establishing a connection between your audience and your brand. They often include educational content or useful resources that are relevant to the recipient.
3. Lead Nurturing Email Marketing Campaigns
These campaigns are designed to nurture leads through the sales funnel by providing valuable content that helps move them closer to a purchase decision. They often include a series of emails that are targeted to specific segments of your audience.
4. Revenue Generation Email Marketing Campaigns
These campaigns are focused on generating revenue by promoting products or services. They often include special offers or discounts that are exclusive to the email recipients.
Best Email Marketing Campaign Examples
Now that you know the different types of email marketing campaigns, let's take a look at some of the best examples from real ecommerce businesses:
1. AutoTrader
AutoTrader's email campaign encourages recipients to find the best car based on their lifestyle. The design is clean and visually appealing, and the CTAs are clear.
2. Netflix
Netflix's emails are tailored to the recipient's viewing habits and preferences. This campaign example shows a personalized recommendation for a new release.
3. Lita Lewis Fitness
Lita Lewis' email campaign promotes her fitness program with a clear CTA and an eye-catching design that highlights the results she's achieved.
4. Starbucks
Starbucks' email campaign includes a personal greeting and a CTA that encourages the recipient to get rewards points with their purchase.
5. Venmo
Venmo's email campaign is simple but effective, with a clear CTA and a minimalist design that highlights the app's benefits.
6. Litmus
Litmus' email campaign promotes their email testing tool with a clear CTA and a design that showcases the tool's features.
7. Loft
Loft's email campaign includes a promotion for free shipping and a bold design that highlights the brand's style and personality.
8. UncommonGoods
UncommonGoods' email campaign promotes their unique product offerings with a visually appealing design and a clear CTA.
9. DAVIDsTEA
DAVIDsTEA's email campaign promotes a holiday special with a bold design and a clear CTA that encourages the recipient to shop now.
10. Harpoon Brewery
Harpoon Brewery's email campaign includes a promotion for a limited edition beer and a CTA that encourages the recipient to order now.
11. Buoy
Buoy's email campaign promotes their product with a personal greeting, a visually appealing design, and a clear CTA.
12. J.Crew Factory
J.Crew Factory's email campaign promotes their fashion line with a clean design and a CTA that encourages the recipient to shop now.
13. charity: water
charity: water's email campaign includes a story about their impact and a clear CTA that encourages the recipient to donate now.
14. Uber
Uber's email campaign promotes their new feature with a minimalistic design and a clear CTA that encourages the recipient to try it out.
15. TheSkimm
TheSkimm's email campaign includes a personal greeting, educational content, and a clear CTA that encourages the recipient to subscribe now.
16. Mom and Dad Money
Mom and Dad Money's email campaign includes valuable financial advice and a clear CTA that encourages the recipient to learn more.
17. Birchbox
Birchbox's email campaign promotes their subscription box with a clean design and a clear CTA that encourages the recipient to sign up.
18. Postmates
Postmates' email campaign includes a personalized promotion and a clear CTA that encourages the recipient to order now.
19. Dropbox
Dropbox's email campaign includes useful tips and resources for their product and a clear CTA that encourages the recipient to upgrade.
20. Inside Design by InVision
Inside Design by InVision's email campaign includes educational content and a clear CTA that encourages the recipient to sign up for their newsletter.
21. Mob Kitchen
Mob Kitchen's email campaign includes a recipe and a clear CTA that encourages the recipient to buy their cookbook.
22. Cuisinart
Cuisinart's email campaign includes a promotion for their products and a clear CTA that encourages the recipient to shop now.
23. Paperless Post
Paperless Post's email campaign includes a personalized invitation and a clear CTA that encourages the recipient to RSVP.
24. Luminary
Luminary's email campaign includes educational content and a clear CTA that encourages the recipient to sign up for their podcast platform.
25. RCN
RCN's email campaign includes a promotion for their internet service and a clear CTA that encourages the recipient to sign up.
26. Athletic Greens
Athletic Greens' email campaign includes valuable health advice and a clear CTA that encourages the recipient to try their product.
27. Her First $100K
Her First $100K's email campaign includes valuable financial advice and a clear CTA that encourages the recipient to take action.
28. Brooks Sports
Brooks Sports' email campaign includes educational content and a clear CTA that encourages the recipient to shop now.
29. Etsy
Etsy's email campaign includes personalized recommendations and a clear CTA that encourages the recipient to shop now.
30. Spotify
Spotify's email campaign includes personalized song recommendations and a clear CTA that encourages the recipient to listen now.
How to Execute an Email Marketing Campaign
Now that you've seen some examples of successful email marketing campaigns, it's time to create your own. Here's a step-by-step guide:
1. Use an email planning template.
Start by using a planning template to stay organized and on track.
2. Identify your goal for the campaign.
Determine what you want to achieve with your email campaign.
3. Understand who you're emailing.
Understand your audience and create segments that are tailored to their specific needs and preferences.
4. Put yourself in the shoes of the buyer persona.
Think about the pain points and motivations of your buyer persona and create content that speaks to their needs.
5. Build a targeted list and define enrollment criteria.
Build a list of subscribers that are likely to be interested in your content and define criteria for enrollment.
6. Determine the timeline you want the campaign to run.
Create a timeline for your campaign and determine how many emails you want to send.
7. Plan your emails and follow-ups.
Plan the content for each email, including subject lines, visuals, and CTAs.
8. Write click-worthy subject lines.
Create subject lines that are attention-grabbing and relevant to the content of your email.
9. Write copy that's suited for them.
Create copy that's tailored to the needs and preferences of your audience, and use personalization strategies where possible.
10. Create your brand assets.
Design brand assets that are visually appealing and consistent with your brand message.
11. Put it all together with a comprehensive email builder.
Use a comprehensive email builder to put together your email campaign and ensure that it's well-designed and professional-looking.
12. Include clear calls to action.
Include CTAs that are clear and relevant to the content of your email.
13. Include personalization elements.
Use personalization elements where possible to make your emails feel more tailored to the recipient.
14. Always provide a way for them to opt out.
Include an option for the recipient to unsubscribe from your emails at any time.
15. Test your emails and make sure they work on all devices.
Test your emails on multiple devices and email clients to ensure that they're well-formatted and easy to read.
16. Monitor your metrics.
Track the performance of your email campaign and use these metrics to refine your approach in the future.
Your Turn to Create Effective Email Marketing Campaigns
Now that you know everything there is to know about email marketing campaigns, it's your turn to create one of your own. Use the examples and guidelines in this article to get started, and remember to experiment and test your approach for the best results.